marketing | Android News and Info

Posts Tagged ‘marketing’

Windows 8 marketing fiasco deemed even worse than ‘New Coke’

May 8th, 2013 No Comments

With the Windows Blue update on the way, analysts have already started writing obituaries for Windows 8, the operating system that proved to be immensely polarizing among PC users. While history will likely look upon Windows 8 more kindly than the widely despised Vista, Envisioneering analyst Richard Doherty tells The Financial Times that it will be [...]

Posted in Android | Tags: Coke, deemed, Even, fiasco, marketing, than, windows, worse, ‘new

HTC One seen holding its own against Galaxy S4 marketing barrage

May 2nd, 2013 Comments Off

The biggest question for the HTC One hasn’t been whether it’s good enough to go toe-to-toe with Samsung’s Galaxy S4, but whether it can survive under fire from Samsung’s marketing Death Star that spent a whopping $ 402 million in the United States alone last year. Barron’s points us to a new research note from CLSA [...]

Posted in HTC | Tags: against, barrage, galaxy, holding, marketing, seen

HTC marketing chief plans ‘loud’ campaign to boost HTC innovations, bash Samsung

March 26th, 2013 Comments Off

HTC (2498) is tired of being “quietly brilliant” and now wants to make some noise. In an interview with The Wall Street Journal, new HTC chief marketing officer Benjamin Ho said that his company in the past hadn’t “been loud enough” in promoting its own innovations and promised to take a bolder approach that would [...]